ABOUT CRAVEDA

Craveda is India’s clean-label superfood brand built on a simple truth. You do not have to choose between taste and health.

We are here to redefine snacking in India with real ingredients, real flavour, and honest food. No fake promises. No shortcuts.

Born from the Indian kitchen and shaped by modern nutrition, every Craveda product is made to help you crave better. Our snacks are roasted, high in protein, free from maida, and made with ingredients you can trust.

We are not here to follow trends. We are here to revive food wisdom that actually works.

When you snack with Veda, every bite fuels something bigger. It fuels you.

Our Belief

We do not just sell snacks. We help people make better everyday choices.

True wellness is not about strict diets or complicated food rules. It is about small decisions made consistently. One of those decisions happens every day, anytime around 1 AM or 4 PM, when hunger strikes.

That is where Craveda fits in.

Our snacks are roasted, not fried.

They are maida-free and rich in protein.
They are made using Indian superfoods.
They are backed by taste, not trends.

Our Purpose

At Craveda, we believe cravings are natural. Fake food is not.

Our mission is to help India snack better, one clean and flavour-packed bite at a time. When we looked at the market, we saw two extremes. On one side was unhealthy junk food. On the other side were so-called healthy snacks that lacked taste and joy.

This made us ask the questions that mattered.

Why cannot healthy food be fun? Why cannot wisdom be tasty?

Craveda was born from the union of Crave and Veda.
Crave represents our love for food that excites the senses.
Veda represents the timeless wisdom of balance and nourishment.
Together, they define how we think about food.

Founder’s Voice

Ms. Ashwini Kumari (Founder & CEO)

Hi, I am Ashwini, the founder of Craveda.

The idea for Craveda started with a personal frustration. Every healthy snack I tried felt like a compromise. Either it did not taste good, or it contained ingredients that felt unnecessary and unfamiliar.

So I went back to the basics. The foods our grandmothers trusted and used daily. Makhana, peanuts, and millets. These are India’s original superfoods.

What started as a experiment soon turned into a mission. The goal was clear. Bring powerful Indian ingredients back into modern lifestyles in a way that feels natural and enjoyable.

Craveda is not about preaching Ayurveda. It is about creating real, functional, and crave-worthy snacks that make you feel good without trying too hard.

OUR VISION

Our vision is to make clean, functional, and flavourful Indian superfoods a global habit.

We want Craveda to be remembered as the brand that made healthy snacking accessible, enjoyable, and genuinely crave-worthy for everyone.

OUR PROMISE

Every pack of Craveda is built on three core promises.

Transparency

Every ingredient is clearly listed and easy to understand.

Taste

Health should never come at the cost of flavour.

Truth

No fake marketing. No exaggerated claims. No empty buzzwords.

When a brand is built on truth, trust follows naturally.

OUR MOVEMENT

Craveda is more than a snack brand. It is a movement to bring India’s land-grown superfoods back into everyday meals, homes, and habits.

When you choose Craveda, you are not just buying a product. You are supporting a better way of eating.

A way that respects ingredients.
A way that values balance.
A way that feels good every day.
Crave Better. Crave Veda.